Everything You Never Wanted to Know About What’s Wrong With Etsy
Etsy reported $81.8 million net income in 2017. From 1.9 million sellers. That’s $43 annual net income per seller. Etsy’s profit in 2018: 3.3%. Why build a sprawling, insane Rube Goldberg contraption that ranks 60 million listings by criteria sellers can’t control and then hides most of them from buyers, to get $43?
Answer: stupidity, cluelessness, incompetence, cruelty, and unreported cash. So Etsy, is you is or is you ain’t a retailer? When you figure it out, let us know.
Punch through all that bullshit and it becomes obvious to even the most tech-challenged crafter or junk dealer that it shouldn’t take years to sell the same widget on Etsy that sold in a week on eBay or Amazon.
This long blog post about Etsy’s many dysfunctions is extremely detailed. Some of the hyperlinks no longer work, presumably because they were taken offline, but everything I followed up on seems to check out. Despite the fact that we’re operating on different scales, the author’s experience as a seller on Etsy reflects my own, and her essay gave me a better understanding of why certain aspects of my experience with buying and selling zines on Etsy have always felt so weird to me.
In essence, the trouble seems to be with the site’s algorithms developing in counterproductive ways due to the deliberate meddling of the site’s administrators and corporate leadership. The author makes a good point at the end of the essay when she asks why anyone would want to create such a hostile environment that doesn’t seem to benefit anyone. Based on what we know about Facebook, I suspect that Etsy may be making its money as a tool for market research and algorithm development, not as a business front or hosting service.
Despite this, I continue to use Etsy, just as I continue to use Amazon and Twitter. I receive tangible benefits from these services, and I also believe that it’s not a meaningless act to engage with these sites in a way that attempts to make good on their utopian potential. At the same time, however, I think it’s good to be aware of the flaws and broader implications of these systems, as well as to seek out and support alternatives. Unfortunately, that’s easier said that done, as the alternatives are often just as problematic.