The problem is that Disney has the brand recognition and the deep pockets to freeze out anyone else who tries.
Any other time anyone does anything with fairy tales (or princesses, or talking cars, or talking fish, or pirates, or…) Disney can make their own version and sell it at a loss, driving their competitors out of business. They have more money than God. They can afford to lose money on one theme park, let alone one toyline or one movie.
The problem with Disney is that it’s a monopoly. And like any other monopoly, Disney can freeze out anyone who tries to compete with them. I think if you trustbusted Disney – left them with their animation studio and maybe their theme park division, but took away Pixar and Marvel and ESPN and all their television outlets and all the other crap they own – they’d have a harder time undercutting everyone else. You’d see more stuff based on folklore and fairy tales, and it’d have more than a snowball’s chance in hell of being successful.
One of the reasons I love Tumblr is because it gives me so many windows into subcultures I had no idea existed. Members of these subcultures often have unique insider information about things that most people probably take for granted, and it’s interesting to view the world from these perspectives.
I take everything I read on Tumblr with a grain of salt, but it’s still fascinating to learn about, for instance, how groups of people devoted to doll collecting see Disney as using its enormous amounts of capital to monopolize and then destroy the market for toys targeted at young girls. Whether Disney is actually doing this (as they most certainly are) is immaterial; what’s worth paying attention to is that resistance is coming from a subculture that most people would probably assume would be supportive of Disney.
I routinely encounter posts like this that help me remember that the culture I’m familiar with is just the tip of the iceberg. Once you start looking deeper into subcultures, you begin to realize that there are powerful currents underneath the water that shape global mediascapes in ways that aren’t immediately recognizable.
Going onto Tumblr sometimes feels like climbing into a submarine and exploring by the narrow beam of a headlight, and there are any number of odd and unexpected things swimming around below the surface.