From Isolated to Island-Hopping: China Embraces Animal Crossing
A unique feature of the game is the ability to import user-generated digital graphics into one’s personalized island. Within days, some gamers in China had painted their islands a figurative shade of red, adding portraits of communist icons like Karl Marx and Chairman Mao, as well as loud propaganda posters. Consistent with the current zeitgeist, some players have added disease control checkpoints and decontamination areas, or signs in Chinese instructing characters to “please wash your hands.”
Players have outfitted their virtual residences with traditional Chinese decor and furniture, and dressed their in-game characters with hanfu and fancy outfits from China’s most popular period dramas. Widely shared screenshots show one island with huge QR codes printed across them for sending the player money via Alipay or WeChat, while another island featured realistic-looking fruit business advertisements.
I’m not sure how I feel about the idea of people engaging in currency farming for Animal Crossing, but this article has some wild screenshots, and it was interesting to learn about regional subcultures in a game that has managed to become a global phenomenon during the past two weeks.