Book Editing, Part Three

Once again I find myself wading into the mire of Reviewer #2’s comments on my book manuscript. Today’s topic is: But what about THE MEN?!?!?

The discussions of Azuma and Lamarre are sloppy and exhibit a lack of understanding for the central philosophical issues raised (especially with regard to database consumption vs. representationalism, and Heidegger).

A comment like this is unprofessional and uncalled for; but, if I have respond to this level of immaturity, I guess I will.

References to Azuma and Lamarre are minor components of my argument. I address the elements of their work that are relevant to the discussion, and I shouldn’t be expected to delve into “the central philosophical issues raised” by these writers if they have nothing to do with what I’m talking about. This is a book about contemporary female artists, not dead white male philosophers famous primarily for their Nazi sympathies and affiliation.

Listen, I’m just saying. Maybe “a lack of understanding” of Heidegger isn’t a bad thing.

My argument is essentially that women are not just fictional characters. Many prominent male theorists – Azuma among them – make grand sweeping claims about media production and consumption without ever considering female creators and fans. If we can accept that women exist as producers and consumers in the real world, then we can shift our understanding of these theories accordingly.

Ironically, the five or six pages I devote to a close reading of Azuma are probably the most rigorously peer-reviewed section of the entire manuscript. I published them first as a book review, which went through multiple drafts with the primary editor of a major journal in the field of Japanese Studies. I then published them as a part of my dissertation, which was also commented on by a number of prominent scholars in the field. I went on to publish that chapter in another major journal, and it went through an extensive peer-review process. And then, after all of that, I still had to field questions from senior (male) scholars at conference presentations and job talks.

I’m not criticizing Azuma; I’m just making an observation that the only women he discusses in the work that’s been translated into English and widely circulated in English-language academic circles are fictional. This is not rocket science.

All I’m saying is that female creators and fans exist, and I don’t understand why it upsets so many people to acknowledge the existence of actual women in media theories.

I’m tired of having to explain this, to be honest.

But wait! There’s more:

Surprisingly, Lamarre’s concept of “male/female mode of address” is not considered.

I have an even bigger surprise! This very concept is discussed for five pages in my second chapter! With a lot of quotes and analysis! Wow!! It’s almost as if it’s the reviewer’s report that’s sloppy, not my actual manuscript.

Lamarre writes in an infamously opaque style, but it’s worth summarizing what his “concept of ‘male/female mode of address’” refers to. Basically, within the artistic conventions of anime, men are active and associated with science and progress, and women are passive and associated with feelings and tradition. Lamarre is more or less basing this theory on the fictional characters in one animated movie, and he applies the general theory to a tiny handful of other titles. This sort of dualism is sexist by definition, and Lamarre really leans into it.

Again, my reaction is a friendly reminder that women are not just fictional characters but exist in the real world as media creators themselves. Lamarre discusses the anime series Chobits while treating women as abstract concepts and empty symbols, and my response is that it’s worth considering that the original manga was written by a team of four women and extremely popular with a female readership.

The entire point of this book about “Manga Cultures and the Female Gaze” is that women are not just abstract concepts in the minds of male writers and artists. This reviewer apparently doesn’t see the value in this concept and thinks I should spend more time talking about men.

I have to ask – why was a person like this chosen to review my manuscript?

This is generally why a press asks at least two people to serve as peer reviewers. If one reviewer makes an inaccurate observation – because we all do; it’s not like we’re compensated for this sort of professional service, after all – then the other reviewer can balance out their blind spots and biases. I think it’s fair to say that it’s a major failing of my original editor at Palgrave to only ask for the opinion of this reviewer.

I resent having to treat this sort of lazy sexism as a valid critique. It’s not productive; and, more importantly, it’s hurtful and dehumanizing.

Manga Cultures Book Cover

When I was young and stupid, I included a critical comment about a book’s cover in a review I wrote of an academic monograph. Like the fool I was, I blamed the awful cover on the book’s author.

That book was published by Palgrave; and, now that I’m publishing my own book with Palgrave, I know a little more about how this works.

Palgrave has a policy of taking its cover images from stock photograph websites, specifically Getty Images and Alamy. I’m sure this is appropriate for some books, but it’s not particularly suitable for a book about East Asian popular culture.

Getty Images and Alamy are open for anyone to search. If you like, you can try your hand at finding a good cover for a book about shōjo manga and women’s comics in an international context. To save you the trouble, I’ll go ahead and tell you that there isn’t much there.

You’ll mostly find a lot of pictures – generally of poor quality – of manga magazine covers. Almost all of these photos depict manga magazines for boys and men, and some are adult magazines that can easily be interpreted as catering to fetishes that sexualize minors. None of these photographs is particularly visually appealing. Moreover, since many magazines rebrand themselves according to current trends, a photo like this is going to feel very dated very quickly.

There are also photos of people reading manga in convenience stores and bookstores, but (again) they mostly depict men, and their focus seems to be on “wacky Japan” street fashions. Given that this is a book about “the female gaze,” I would feel weird about a photo depicting an actual woman to begin with, especially if it’s a candid photo and the model hasn’t given her consent to have her face appear on the cover a book.

I therefore requested that we use an original illustration commissioned especially for this project. Since this is a book about women reclaiming the way they’re depicted in popular media, I think it would be cool to have a depiction of a female artist in an illustration created by a female artist. This would also be a good opportunity to have a colorful and eye-catching cover, and an illustration would avoid the pitfalls of gender politics inherent in the medium of photography.

This request met with really strong pushback from both my original editor and my current editor at Palgrave, and I had to push back with equal force to even get them to consider using an illustration drawn by a female comic artist for the cover of a book about female comic artists. I’m not going to lie, it was a super awkward conversation to have, and it lasted for months.

Now I feel awful about criticizing that scholar about the cover of her book. It’s so embarrassing, because I was so wrong. Academic publishing is just like this, I guess.

Anyway, I’ve been in touch with one of my favorite artists in the world about this book cover, and hopefully I’ll to be able to make progress soon!