That “Abandoned Mall” Feeling

After the porn ban, Tumblr users have ditched the platform as promised
https://www.theverge.com/2019/3/14/18266013/tumblr-porn-ban-lost-users-down-traffic

Tumblr’s global traffic in December clocked in at 521 million, but it had dropped to 370 million by February, web analytics firm SimilarWeb tells The Verge. Statista reports a similar trend in the number of unique visitors. By January 2019, only over 437 million visited Tumblr, compared to a high of 642 million visitors in July 2018.

Tumblr loses almost a third of its users after banning porn
https://sea.mashable.com/tech/2777/tumblr-loses-almost-a-third-of-its-users-after-banning-porn

But NSFW posts were the lifeblood of Tumblr communities, and when that left the site, many of the users fled with it. PinkNews reports that traffic fell from 521 million monthly page views in December to 437 million in January, according to SimilarWeb analytics. By the end of February, Tumblr only received 369 million page views. That comes out to 151 million fewer page views, or a 29 percent drop.

Tumblr has lost 30 percent of web traffic since December
https://news.ycombinator.com/item?id=19393500

This doesn’t surprise me at all. I run a reasonably popular non-porn, submissions-based blog and immediately after the ban was implemented, our numbers tanked. Submissions dropped from 25-35 per day to around 10-20, while the number of notes (likes+reblogs+replies) per post has dropped from 600-800 to 200-400. Unfortunately, we still see about the same total number of spambots and fake blogs in our notes. So at least from my own anecdotal experience, the ban did nothing except drive away human users.
That last post reflects my own experience. I used to get around 600 to 800 notes a day in 2018, while now I’m only getting about 350. Then again, I don’t really post anything these days, so that could be a factor as well. I was actually looking forward to Tumblr quieting down a bit, but the trolls haven’t left yet. Because of the relative silence, their mindless barking seems to echo even further, unfortunately. I’ve been putting more effort into customizing Twitter to be a less chaotic experience, but it’s still difficult to express a healthy and multifaceted personality on that trashsite.